WHO WHISPERS IN YOUR EAR— CRITIC OR MUSE?

By Judith Ross for Talking Writing



This week I am writing new copy for my organization’s Web site. In her book, Letting Go of the Words: Writing Web Content that Works, Janice (Ginny) Redish suggests developing a persona for your users that, among other things, identifies their values, emotions, expertise, demographics, and the kind of language they use. Her advice has allowed me to feel as though I am writing one side of a conversation that will hopefully encourage users to ‘talk back’ by downloading a report or giving us a call. In this case, as when writing for almost any magazine or newsletter, the audience’s needs come first.

The role of audience is completely different, however, if we are trying to break boundaries and do something new. In that situation, having a ‘persona’ looking over your shoulder, forcing you to weigh every word, note, or brush stroke is more stifling than helpful.

My son Ben, a trumpet player, performs in a variety of settings. Last month I heard him play with one of his experimental projects, performing music that he and others in the band composed.

While Ben strives to give his listeners the best possible experience with this kind of music, he can’t let concerns about their likes and dislikes intrude on his creative process. He told me that if he starts to worry about the audience when he is improvising, the music can suffer.

“Worrying about what ‘others’ might think is only going to interfere,” he wrote in an email. “This attitude is not self indulgent because if you are doing it right, the art that you create will touch on universal truths that will resonate with others because of how well they resonate with you. Attempting to ‘calibrate’ what you do artistically to the perceived knowledge, needs and experience of your intended audience is doomed to failure, because presumably what art music audiences want is to be drawn into the artist's world either intellectually or emotionally. Great art transports people to a place that is outside of their normal existence.”

Kurt Vonnegut, whose books often take people to new places, once said that he wrote for an audience of one: his dead sister. Who do you listen to when you create? Who must you silence?

Can Blogs Be More Than Cute?

By Martha Nichols for Talking Writing



Here's what I'm resisting: That in my blog, I must turn my entire life into a story. That my family members are the cast of characters, complete with cute snapshots. That readers will be privy to all the details of my life--pictures of my foot surgery, my dog, my Uncle Fred--none of which exist, of course.

Actually, I think most bloggers are writing about their real lives, in both illuminating and eye-glazing ways. The relentless focus on reality is both the pleasure and pain of blogs, and I wonder where they're heading.

The Problem, #1
Keeping a diary has been around for eons. What's different is making that diary public--and making money (if you're lucky) from your nightly scribblings. Here's one of the latest from Heather Armstrong of Dooce.com, a six-figure professional blogger:

"And then five minutes later I feel another menstrual cramp. This goes on for, oh, seven hours? Eight? I can't remember, only that I was certain it meant that I was going to take an enormous crap. That's just my track record. During the last week that I was pregnant with Leta I thought I was going into labor three different times, and each time Jon would break out his watch and time the contractions, and we'd get all excited, like BABY BABY BABY, and then BOOM, I'd go take a poop and everything would stop."

So what's wrong with that? Nothing. Really. Writers need money. I need money. Except.... Heather Armstrong is a good writer, often funny. But most of the parenting blogs like this are too diary-like for me, too insufferably cute or self-conscious. I feel bad saying this, too, because as a feminist, I'm a believer in the power of quotidian details. I just don't want to see pictures of somebody's ultrasound.

I want a good, well-told story.

The Problem, #2
The gender flip on mom blogs is the often male-authored megaphone. It's an op-ed with Hunter Thompson's Disease. Here's a sample from John Batchelor of The Daily Beast:

"The sad-eyed Townhall Turfers now follow the saucer-eyed Birthers and the cranky Tea-Baggers as the latest political fad that the weakling Republicans not only cannot get away from but also cannot get enough of, like chocolate sauce on anything."

It's almost a zinger, almost so bad it's good. It did compel me to read farther, but after a post or two like this, even with great titles like "The GOP Freak Show," I feel exhausted. I become hypnotized by long strings of comments about Sarah Palin (for example), which alternate between wittily brilliant and Neanderthal. This is the blogosphere, and I'm still surprised that so many people type out their thoughts, anonymously, their ids run wild. Maybe it's the id-charge that keeps them doing it, like placing prank phone calls.

I want a good, well-told story.

Ode to Pleasure and Pain
There's something quaint about the proliferating lines of text with these comments, though. People love YouTube, but they love writing, too. They check in on each other's comments, they argue and quibble. They're engaged with each other's words. It's not about pictures, but text. And while I haven't figured out what's coming next for myself as a writer or whether I can turn my blog into a series of mini-stories--has anyone figured it out? have you?—I am writing, more than I have in a long time. In the shorthand of Dooce: It's cool.

Making the Transition from Print to Digital

By Judith Ross for Talking Writing



Just over two years ago I returned home after five days in the hospital to find a glossy paper life raft waiting for me. It was the January issue of House and Garden magazine. In my first week of recovery that issue provided many forms of entertainment. When I had the energy and focus to read, there was the always-delightful letter from the magazine’s editor, Dominique Browning, that paved the way for articles both short and long. When I was tired or sad and needed diversion, there were photographs of interesting interiors and gardens to peruse. When I was in the mood for both words and pictures there were photo captions and other details to take in.

That well-worn copy sits with about 24 others on a shelf in my home office, their colorful yet tasteful spines brightening the room. Sadly, there won’t be any more joining them. Like many of its kind, House and Garden is no more. Those of us who grew up knowing the excitement of finding a new National Geographic and/or New Yorker in the mailbox must adjust.

This weekend The New York Times ran a piece describing the launch party for Tina Brown’s Talk magazine http://www.nytimes.com/2009/08/03/business/media/03carr.html?_r=1&scp=1&sq=Talk%20magazine&st=cse. The piece describes the party as the end of an era rather than the christening of a “new era of media fabulousness” as had been intended.

Here we are. As a reader, I am sad.

As a writer, I am sad but excited. Digital media seems like an intriguing new country to explore. There are different customs to learn and another language to master. Yet given the digital world's many comings and goings, one has to wonder: What will stick and what will go away?

In addition, there are many questions about what online publishing means for writers. A newsletter I have contributed to for several years transitioned from print to online this past spring. In the process it has halved what it pays freelancers.

So dear readers and writers, where do we go from here?